About

Discover Morocco with Up Morocco Tours: Local Journeys, Real Adventures

Welcome to Up Morocco Tours

Imagine wandering through the winding alleys of Marrakech, soaking up the scents of spices and sweetness, or gazing at the endless dunes of the Sahara with nothing but silence and starlight. Up Morocco Tours, a local company rooted in Marrakech, brings these dreams within reach. Our team believes that every traveler deserves more than a cookie-cutter itinerary. That's why we offer private, customizable tours for those who want genuine Moroccan experiences—the kind that linger in your heart long after you return home.

Who We Are: Local Expertise in Moroccan Tourism

Born and based in Marrakech, Up Morocco Tours is not just a company—it's a group of passionate locals who know Morocco by heart. Our guides grew up exploring the same hidden alleys and mountain paths you'll discover with us. We're a family business, dedicated to keeping Moroccan hospitality at the center of everything we do. Our mission is to make Morocco familiar for you, yet magical. We blend friendly service, expert planning, and deep local knowledge, so you see not just the sights, but the stories behind them. Trust comes naturally when you know your guide personally understands every stop on the map.

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Our Signature Experiences: Tailored Private Tours Across Morocco

Every traveler has their own idea of the perfect trip. With our private tours, you get a journey designed around your wishes. Craving luxury? Looking for adventure? Eager to dive deep into Moroccan culture? We listen first, then plan your trip. 

Choose your own pace, see the places you love, and let our team handle the details. Our tours include: 

  • Unique riad stays and luxury desert camps. 
  • Off-the-beaten-path villages and artisan markets. 
  • Personal guides who speak your language.

The desert is a living painting, changing with every hour. Our Morocco desert tours offer a real taste of Sahara magic. Ride camels across golden dunes, sleep in cozy tents beneath a sky blazing with stars, and share bread with Berber families, learning traditions passed down for centuries. 

What sets our desert tours apart: 

  • Small groups for a personal feel. 
  • Friendly, local camel handlers. 
  • Authentic music and storytelling by the fire

Morocco is a land of unique cities, each with its own soul. We start tours from many gateways, like Marrakech, Casablanca, Fes, and Tangier, opening doors to travelers all across the country. 

You can: 

  • Explore the blue maze of Chefchaouen from Tangier. 
  • Visit Roman ruins near Fes. 
  • Wander Casablanca’s grand boulevards. 
  • Balance city excitement with quiet village life. 

Flexibility is at the heart of every itinerary—we fit our trips to your travel plans, not the other way around. 

Marrakech is more than just a city—it’s the perfect launchpad for stunning day trips. Looking to make the most of your short stay? These are some of our most-loved outings: 

  • Atlas Mountains: See snow-capped peaks, meet Berber shepherds, and enjoy a cup of sweet mint tea in a mountain village. 
  • Essaouira: Feel the salty breeze on this laid-back Atlantic port, where artists and surfers share the sun. 
  • Ouzoud Waterfalls: Walk through olive groves, spot playful monkeys, and cool your feet in Morocco’s tallest waterfalls. 

Each trip is more than sightseeing. It’s about local moments and fresh discoveries, just a few hours from Marrakech. 

Our Culture

Why Choose Up Morocco Tours? Our Commitment to Quality and Authenticity

When you travel with us, you’re more than just a guest—you become part of our Moroccan family. 

We promise personal touches, true comfort, and stories you’ll want to share. 

Plan Your Next Morocco Adventure with Us 

Your Morocco story should be unique—just like you. Up Morocco Tours blends local skill, flexible planning, and a genuine love for our country. Whether you dream of the desert, the coast, or hidden mountain corners, let us show you the Morocco we know best. 

Ready for your next big adventure? Contact us today and find out why Up Morocco Tours is the top choice for real Moroccan journeys. 

Here’s what makes us different

Safety-first

Safety-first approach from expert drivers and licensed guides.

Only authentic experiences

Only authentic experiences, no tourist traps.

Honest advice

Honest advice and prompt replies before, during, and after your trip.

Support

Support for real local communities with every tour booked.

Frequently Asked Questions

There’re six options you can use to get to Merzouga desert:

  1. You can take a plane from Marrakech/Fes to Errachidia (135 km away from Merzouga sahara desert) with Royal Air Maroc, then hire a car with driver to Merzouga, contact us for the last one.
  2. You can use Supratour bus to make the entire trip direct, either from Marrakech or from Fes.
  3. You can use the public Grand taxis between a city and another, you’ll have to change the taxi in every taxi station. Note that sometimes you may not find a taxi to the next city or it may take time! Not recommended.
  4. You can rent a car from a car rental company in Marrakech or Fes, and make the way yourself.
  5. You can also hire a car with driver, so you don’t have to worry about anything. Contact us if you want a comfortable car with a professional driver.
  6. The last option is either to book one of our Marrakech desert tours or Fes desert tours. Highly recommended to save time and learn about Moroccan culture.

The distance between Marrakech and Merzouga is 563,7 Km via N9.

Driving from Marrakech to Merzouga is 9 hours by a private car and 12 hours by a Supratour bus.

The distance between Fes and Merzouga is 470 km via N13.

Driving from Fes to Merzouga is 7 hours by a private car and 09h45min by a Supratour bus.

There are many things to see and do in Merzouga, we suggest to spend at least two nights.